VERA
LIP PRODUCTS THAT ENHANCE
NATURAL BEAUTY
NATURAL BEAUTY
THE CHALLENGE
To develop a lipstick brand that felt
empowering, fun, and beautifully wearable—
designed to speak to women who embrace
their individuality and want makeup that
reflects who they are.
empowering, fun, and beautifully wearable—
designed to speak to women who embrace
their individuality and want makeup that
reflects who they are.
THE SOLUTION
We created a bold yet feminine identity using
playful packaging, lipstick kiss graphics,
and an expressive serif logo. Each shade
was given a unique tone and personality—
paired with a confident brand message and a
tagline system built around “Vera Beautiful.
Vera You.” The result is packaging that feels
equal parts inspiring and stylish.
playful packaging, lipstick kiss graphics,
and an expressive serif logo. Each shade
was given a unique tone and personality—
paired with a confident brand message and a
tagline system built around “Vera Beautiful.
Vera You.” The result is packaging that feels
equal parts inspiring and stylish.
THE OUTCOME
VERA is a confident, color-forward lipstick
brand with a cohesive, uplifting personality.
With shade names like Scarlet Hour and
Peach Bloom, it invites women to celebrate
their everyday beauty—boldly and naturally.
brand with a cohesive, uplifting personality.
With shade names like Scarlet Hour and
Peach Bloom, it invites women to celebrate
their everyday beauty—boldly and naturally.
This conceptual project was developed to explore
brand and packaging design for modern, feel-good lip
products.
brand and packaging design for modern, feel-good lip
products.
