VIRUSAFE
SAFE-AS-WATER
CLEANING AGENT
CLEANING AGENT
A broad-spectrum disinfectant powered by
Hypochlorous Acid (HOCl)—designed to kill
99.99% of germs while being safe enough for
everyday use.
THE CHALLENGE
At the height of the pandemic, the client
created Anolyte—a disinfectant as safe as
water. The goal: design a brand that feels
trustworthy, gentle, and credible for daily use.
created Anolyte—a disinfectant as safe as
water. The goal: design a brand that feels
trustworthy, gentle, and credible for daily use.
THE SOLUTION
We crafted a clean, science-forward look
paired with a friendly panda mascot to
humanize the brand. The identity extended
across bottles, refill packs, and brochures for a
cohesive, reassuring presence.
paired with a friendly panda mascot to
humanize the brand. The identity extended
across bottles, refill packs, and brochures for a
cohesive, reassuring presence.
THE OUTCOME
The approachable, professional design helped
Virusafe+ stand out and earn the trust of
families, schools, and healthcare spaces—
making it a preferred choice during uncertain times.
Virusafe+ stand out and earn the trust of
families, schools, and healthcare spaces—
making it a preferred choice during uncertain times.
