NEW YORK CHILI
CHILI SAUCE FOR PIZZA
NEW YOR CHILI is a hot sauce brand that turns up the heat with a sense of humor. Inspired by the bustling energy of New York City, the brand name is a playful spoof that instantly grabs attention. Made for spice lovers who enjoy bold flavors and bold ideas, NEW YOR CHILI is not just a condiment — it’s an attitude.
THE CHALLENGE
The goal was to create a hot sauce brand that immediately grabs attention and sparks curiosity. Instead of blending in with the crowded chili sauce market, the client wanted something witty, bold, and memorable — a brand that doesn’t take itself too seriously while still promising quality and flavor. The challenge was to design a visual identity that could pull off a spoof of “New York City” without losing authenticity as a food product.
THE SOLUTION
We developed NEW YOR CHILI, a playful twist on the iconic city name. The brand identity leans into humor and boldness: strong typography, urban-inspired visuals, and a tongue-in-cheek personality that reflects the heat and punch of the sauce. By exaggerating the parody while grounding it in a confident design system, the brand balances fun with credibility.
THE OUTCOME
We developed NEW YOR CHILI, a playful twist on the iconic city name. The brand identity leans into humor and boldness: strong typography, urban-inspired visuals, and a tongue-in-cheek personality that reflects the heat and punch of the sauce. By exaggerating the parody while grounding it in a confident design system, the brand balances fun with credibility.
