EARL’S CORN CURLS, PUFFS, and PUFFCORN DELIGHTS
PUFF CORN SNACKS
Two distinct snack lines made in New
Zealand—one bold and playful, the other
clean and wholesome.
Zealand—one bold and playful, the other
clean and wholesome.
THE CHALLENGE
A New Zealand-based manufacturer tapped
Design Fuel to create standout packaging for
two snack brands—each targeting a different
audience but both highlighting gluten-free,
non-GMO corn with no artificial flavors.
Design Fuel to create standout packaging for
two snack brands—each targeting a different
audience but both highlighting gluten-free,
non-GMO corn with no artificial flavors.
THE SOLUTION
Earl’s Corn Curls featured a loud, characterdriven
design with bold colors and a fun
mascot for strong shelf appeal.
Puffcorn Delights took a softer, natural
approach with warm tones, hand-drawn
elements, and a clean layout for a healthier,
family-friendly vibe.
design with bold colors and a fun
mascot for strong shelf appeal.
Puffcorn Delights took a softer, natural
approach with warm tones, hand-drawn
elements, and a clean layout for a healthier,
family-friendly vibe.
THE OUTCOME
Both lines were well-received by the client
and their retail partners. The designs helped
boost product confidence and made the
items easier to pitch in-store.
and their retail partners. The designs helped
boost product confidence and made the
items easier to pitch in-store.
